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What Happened to Canny Collar After Dragons’ Den?

Canny Collar appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a training lead for dogs. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Sean McElherron walked into the Den in 2005 with a training lead for dogs. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sean McElherron left the Den without backing.

What Happened After the Show

Canny Collar is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Canny Collar Still in Business?

Yes. Canny Collar appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, Sisserou. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04856842
Registered Name
THE CANNY COMPANY LIMITED
Incorporated
2003-08-05
Company Type
ltd
SIC Codes
15120, 46900, 47910, 47990
Registered Address
C/O Thurstons Accountancy Ltd Suite 207, Business First Centre, Empire Way, Burnley, Lancashire, BB12 6HH, England
Accounts
total-exemption-full (period ending 2025-02-28)
Latest Financials
Total Assets Less Liabilities
£77217
Employees
3
Period
2024-03-01 to 2025-02-28
Officers
  • MCELHERRON, Sean — secretary
    C/O Thurstons Accountancy Ltd, Suite 15, Business First Centre, Empire Way, Burnley, Lancashire, BB12 6HH, England
  • MCELHERRON, Gemma Lynette — director
    C/O Thurstons Accountancy Ltd, Suite 15, Business First Centre, Empire Way, Burnley, Lancashire, BB12 6HH, England
  • MCELHERRON, Sean — director
    C/O Thurstons Accountancy Ltd, Suite 15, Business First Centre, Empire Way, Burnley, Lancashire, BB12 6HH, England
  • O'HERLIHY, Anthony — director
    C/O Thurstons Accountancy Ltd, Suite 15, Business First Centre, Empire Way, Burnley, Lancashire, BB12 6HH, England
  • SDG SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2003-08-05)
    120 East Road, London, N1 6AA
  • SDG REGISTRARS LIMITED — corporate-nominee-director (resigned 2003-08-05)
    120 East Road, London, N1 6AA
← Series 2 ← Episode 2