Dragons’ Den TrackerWhat Happened to Cheesecake Emporiyum After Dragons’ Den?
Cheesecake Emporiyum appeared on Dragons’ Den in 2020, Series 17 Episode 10. The business was a cheesecake franchise. No deal was made — the Dragons decided not to invest. The company was dissolved in 2025.
The Pitch
James Asquith walked into the Den in 2020 with a cheesecake franchise. They were asking for £70,000 in exchange for 33% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and James Asquith left the Den without backing.
What Happened After the Show
Cheesecake Emporiyum did not survive long-term. The company was dissolved in 2025, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Cheesecake Emporiyum Still in Business?
No. Cheesecake Emporiyum is no longer in business. Based on available records, the company is dissolved (2025).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at StoryTerrace, Viper Clip, Cat Face Hair (Mariette Immaculate Ltd), Panache. Each has its own story of what happened after the Den.
