Dragons’ Den TrackerWhat Happened to StoryTerrace After Dragons’ Den?
StoryTerrace appeared on Dragons’ Den in 2020, Series 17 Episode 10. The business was a personal biographer. They secured investment from Tej Lalvani on the show. The current status of the business is not publicly known.
The Pitch
Rutger Bruining and Theo Brainin walked into the Den in 2020 with a personal biographer. They were asking for £90,000 in exchange for 5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £90,000 for 5%, and Rutger Bruining and Theo Brainin accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
There is limited public information available about what happened to StoryTerrace after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.
Is StoryTerrace Still in Business?
There is no clear public information confirming the current trading status of StoryTerrace. It may still be operating, but it has a limited public presence.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Viper Clip, Cat Face Hair (Mariette Immaculate Ltd), Panache, Cheesecake Emporiyum. Each has its own story of what happened after the Den.
