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What Happened to StoryTerrace After Dragons’ Den?

StoryTerrace appeared on Dragons’ Den in 2020, Series 17 Episode 10. The business was a personal biographer. They secured investment from Tej Lalvani on the show. The current status of the business is not publicly known.

The Pitch

Rutger Bruining and Theo Brainin walked into the Den in 2020 with a personal biographer. They were asking for £90,000 in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani offered £90,000 for 5%, and Rutger Bruining and Theo Brainin accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

There is limited public information available about what happened to StoryTerrace after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.

Is StoryTerrace Still Available?

There is no clear public information confirming the current trading status of ST 2024 Ltd. It may still be operating, but it has a limited public presence.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Viper Clip, Cat Face Hair (Mariette Immaculate Ltd), Panache, Cheesecake Emporiyum. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
administration
Company Number
08905280
Registered Name
ST 2024 LTD
Incorporated
2014-02-20
Company Type
ltd
SIC Codes
58110
Registered Address
C/O Kre Corporate Recovery Limited Unit 8 The Aquarium, 1-7 King Street, Reading, RG1 2AN
Accounts
total-exemption-full (period ending 2022-12-31)
Latest Financials
Total Assets Less Liabilities
£2052453
Employees
26
Period
1 January 2021 to 31 December 2021
Officers
  • BRUINING, Rutger Govert — director
    Office 4.05, Tog, 133 Whitechapel High Street, London, E1 7QA, England
  • FRANK, Evan — director
    C/O Kre Corporate Recovery Limited Unit 8, The Aquarium, 1-7 King Street, Reading, RG1 2AN
  • GUMIENNY, Marek Stefan — director
    Office 4.05, Tog, 133 Whitechapel High Street, London, E1 7QA, England
  • WATTS, Angela Claire Mary — director
    C/O Kre Corporate Recovery Limited Unit 8, The Aquarium, 1-7 King Street, Reading, RG1 2AN
  • BRITTEN, David John — secretary (resigned 2017-06-09)
    Flat 22, 12 Gwynne Road, London, SW11 3GJ, England
  • HANN, Dovile — secretary (resigned 2022-06-01)
    Office 4.02, Tog, 133 Whitechapel High Street, London, E1 7QA, England
  • COUMAU, Francois Regis, Mr. — director (resigned 2023-03-02)
    Office 4.02, Tog, 133 Whitechapel High Street, London, E1 7QA, England
  • VAN HEYNINGEN NANNINGA, Joost Hendrik — director (resigned 2018-12-10)
    48, Leinster Square, London, W2 4PU, United Kingdom
← Series 17 ← Episode 10