Den Tracker logoDragons’ Den Tracker

What Happened to Panache After Dragons’ Den?

Panache appeared on Dragons’ Den in 2020, Series 17 Episode 10. The business was a flavoured gin range. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Lee Gaskell walked into the Den in 2020 with a flavoured gin range. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Lee Gaskell left the Den without backing.

What Happened After the Show

Panache is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Panache Still in Business?

Yes. Panache appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at StoryTerrace, Viper Clip, Cat Face Hair (Mariette Immaculate Ltd), Cheesecake Emporiyum. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03463533
Registered Name
PANACHE LIMITED
Incorporated
1997-11-11
Company Type
ltd
SIC Codes
68209
Registered Address
4 Somerset Way, Iver, SL0 9AF, England
Accounts
total-exemption-full (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£2001834
Employees
4
Period
1.7.24 to 30.6.25
Officers
  • JUNEJA, Amritpal — secretary
    4, Somerset Way, Iver, SL0 9AF, England
  • JUNEJA, Amritpal Singh — director
    4, Somerset Way, Iver, SL0 9AF, England
  • JUNEJA, Navjeet Singh — director
    4, Somerset Way, Iver, SL0 9AF, England
  • JUNEJA, Shaillo — director
    4, Somerset Way, Iver, SL0 9AF, England
  • HIGHSTONE SECRETARIES LIMITED — corporate-nominee-secretary (resigned 1997-11-13)
    Highstone House, 165 High Street, Barnet, Hertfordshire, EN5 5SU
  • HIGHSTONE DIRECTORS LIMITED — corporate-nominee-director (resigned 1997-11-13)
    Highstone House, 165 High Street, Barnet, Hertfordshire, EN5 5SU
← Series 17 ← Episode 10