Dragons’ Den TrackerWhat Happened to Panache After Dragons’ Den?
Panache appeared on Dragons’ Den in 2020, Series 17 Episode 10. The business was a flavoured gin range. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Lee Gaskell walked into the Den in 2020 with a flavoured gin range. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Lee Gaskell left the Den without backing.
What Happened After the Show
Panache is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.
Is Panache Still Available?
Yes. Panache Natural Flavour Infusions Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at StoryTerrace, Viper Clip, Cat Face Hair (Mariette Immaculate Ltd), Cheesecake Emporiyum. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10923451
- Registered Name
- PANACHE NATURAL FLAVOUR INFUSIONS LIMITED
- Incorporated
- 2017-08-18
- Company Type
- ltd
- SIC Codes
- 46342
- Registered Address
- 76 St. Georges Avenue, Westhoughton, Bolton, BL5 2EU, England
- Accounts
- micro-entity (period ending 2025-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £1493
- Employees
- 0
- Period
- 1 September 2024 to 31 August 2025
- Officers
-
BOOTH, Phillip John
— director
Unit6 Cockers Farm, Long Lane, Heath Charnock, Chorley, PR6 9EE, England
-
GASKELL, Lee Paul
— director (resigned 2022-02-11)
Ubit 6 Cockers Farm, Long Lane, Heath Charnock, Chorley, PR6 9EE, England
-
BOOTH, Phillip John
— director