Dragons’ Den Tracker

The Pitch

Aaron Morris and Zara Paul walked into the Den in 2025 with a ai video editing software. They were asking for £100,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £100,000 for 15% (Drops to 12.5% upon investment being repaid), and Aaron Morris and Zara Paul accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Choppity is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Choppity Still in Business?

Yes. Choppity appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Doughboys Pizza, Mystery Jersey King, The Chocolate Cocktail Club. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Most Laid Back Pitch in Den History? | Dragons’ Den

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Dragons Meet The Entrepreneur That Sued TFL For £47M | Dragons' Den