Dragons’ Den Tracker

The Pitch

Alex Street walked into the Den in 2025 with a random football shirts on a monthly subscription. They were asking for £50,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £50,000 for 15% (Drops to 10% if investment is repaid within 18 months), and Alex Street accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Mystery Jersey King is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Mystery Jersey King Still in Business?

Yes. Mystery Jersey King appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Doughboys Pizza, Choppity, The Chocolate Cocktail Club. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Mystery Jersey King Dragons Den (full pitch)

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Top 5 Pitches That Have Astounded The Dragons | Vol 1| COMPILATION | Dragons' Den

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This Young Entrepreneur Shocks The Dragons | Dragons' Den