Dragons’ Den TrackerWhat Happened to Doughboys Pizza After Dragons’ Den?
Doughboys Pizza appeared on Dragons’ Den in 2025, Series 22 Episode 2. The business was a frozen pizzas. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Luke and Owen Buckmaster walked into the Den in 2025 with a frozen pizzas. They were asking for £90,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £90,000 for 10%, and Luke and Owen Buckmaster accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Doughboys Pizza is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Doughboys Pizza Still in Business?
Yes. Doughboys Pizza appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Choppity, Mystery Jersey King, The Chocolate Cocktail Club. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16437731
- Registered Name
- DOUGHBOYS PIZZA LTD
- Incorporated
- 2025-05-08
- Company Type
- ltd
- SIC Codes
- 56103, 56210
- Registered Address
- 7 Centurion Court, Bicester, OX26 2BY, United Kingdom
- Accounts
- N/A
- Officers
-
PANAIT, Bogdan Cristian
— director
7, Centurion Court, Bicester, OX26 2BY, United Kingdom
-
PANAIT, Bogdan Cristian
— director