Dragons’ Den TrackerWhat Happened to Citidogs Creche After Dragons’ Den?
Citidogs Creche appeared on Dragons’ Den in 2010, Series 8 Episode 7. The business was a dog day centre. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sarah McClean and Sandy Maxwell-Forbes walked into the Den in 2010 with a dog day centre. They were asking for £75,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sarah McClean and Sandy Maxwell-Forbes left the Den without backing.
What Happened After the Show
Citidogs Creche is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Citidogs Creche Still in Business?
Yes. Citidogs Creche appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at SURVIVA – SURVIVA JAK, The Wand Company, The Giant Snow Globe, Sqeasy. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC371614
- Registered Name
- CITIDOGS LTD
- Incorporated
- 2010-01-22
- Company Type
- ltd
- SIC Codes
- 96090
- Registered Address
- The Green, Lilliesleaf, Melrose, TD6 9JB, Scotland
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £65079
- Employees
- 28
- Period
- 1.4.24 to 31.3.25
- Officers
-
MCLEAN, Sarah Lousie
— director
16 Bridge Road, Bridge Road, Edinburgh, EH13 0LQ, Scotland
-
MAXWELL-FORBES, Sandy
— director (resigned 2020-02-03)
16, Bridge Road, Colinton, Edinburgh, Midlothian, EH13 0LQ, Scotland
-
MCLEAN, Sarah Louise
— director (resigned 2010-06-11)
Citidogs, Woodhall Mains Farm, Woodhall Road, Edinburgh, Midlothian, EH13 0PJ, Scotland
-
MCLEAN, Sarah Lousie
— director