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What Happened to Cocoa Mountain After Dragons’ Den?

Cocoa Mountain appeared on Dragons’ Den in 2015, Series 13 Episode 5. The business was a gourmet chocolate selections. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Paul Maden and James Findlay walked into the Den in 2015 with a gourmet chocolate selections. They were asking for £80,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Maden and James Findlay left the Den without backing.

What Happened After the Show

Cocoa Mountain is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Cocoa Mountain Still in Business?

Yes. Cocoa Mountain appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Vitiliglow, Rule of Crumb, My Smart Remote, Rain Diva. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC289563
Registered Name
COCOA MOUNTAIN LTD.
Incorporated
2005-08-30
Company Type
ltd
SIC Codes
10821
Registered Address
Unit 5 Perth Food And Drink Park, Islay Place, Perth, PH1 3FU, Scotland
Accounts
micro-entity (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
£119608
Employees
15
Period
01 December 2023 to 30 November 2024
Officers
  • FINDLAY, James — director
    19b Balnakeil Craft Village, Durness, Lairg, IV27 4PT
  • MADEN, Paul — director
    19a Balnakeil Craft Village, Durness, Lairg, IV27 4PT
  • MACDONALD, Morinne — nominee-secretary (resigned 2006-08-08)
    Flat 3/2 30 Highburgh Road, Dowanhill, Glasgow, G12 9DZ
  • SHELF SECRETARY LIMITED — corporate-secretary (resigned 2012-09-26)
    Standard Buildings, 4th Floor,, 94 Hope Street, Glasgow, G2 6PH, United Kingdom
  • MACDONALD, Morinne — nominee-director (resigned 2006-08-08)
    Flat 3/2 30 Highburgh Road, Dowanhill, Glasgow, G12 9DZ
  • POLLOCK, Gail — director (resigned 2006-08-08)
    41 Ballantrae Drive, Newton Mearns, Glasgow, G77 5TB
  • SHELF DIRECTOR LIMITED — corporate-director (resigned 2007-06-14)
    Standard Buildings, 4th Floor, 94 Hope Street, Glasgow, G2 6PH