Dragons’ Den Tracker

The Pitch

Polly Gotschi walked into the Den in 2015 with a skin foundation for vitiligo sufferers. They were asking for £37,500 (received 40,000) in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sarah Willingham offered £37,500 (received 40,000) for 40%, and Polly Gotschi accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Vitiliglow is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Vitiliglow Still in Business?

Yes. Vitiliglow appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rule of Crumb, My Smart Remote, Rain Diva, Cocoa Mountain. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Dragons Couldn't Picture Anyone Better to Sell Into This Market! | Dragons' Den