Dragons’ Den TrackerWhat Happened to Rule of Crumb After Dragons’ Den?
Rule of Crumb appeared on Dragons’ Den in 2015, Series 13 Episode 5. The business was a gluten-free food range. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Colum McLornan and Claire Hunter walked into the Den in 2015 with a gluten-free food range. They were asking for £60,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Colum McLornan and Claire Hunter left the Den without backing.
What Happened After the Show
Rule of Crumb is one of those Den stories that actually lasted. Having appeared on the show in 2015, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Rule of Crumb Still Available?
Yes. T.o.d. Foods Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Vitiliglow, My Smart Remote, Rain Diva, Cocoa Mountain. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- NI620758
- Registered Name
- T.O.D. FOODS LIMITED
- Incorporated
- 2013-10-04
- Company Type
- ltd
- SIC Codes
- 46170
- Registered Address
- 6th Floor East Tower Lanyon Plaza, 8 Lanyon Place, Belfast, BT1 3LP, Northern Ireland
- Accounts
- dormant (period ending 2025-01-31)
- Latest Financials
- Period
- 2024-02-01 to 2025-01-31
- Officers
-
MCLORNAN, Colum Gregory
— director
6th Floor East Tower, Lanyon Plaza, 8 Lanyon Place, Belfast, BT1 3LP, Northern Ireland
-
MCLORNAN, Colum Gregory
— director