Dragons’ Den TrackerWhat Happened to Rule of Crumb After Dragons’ Den?
Rule of Crumb appeared on Dragons’ Den in 2015, Series 13 Episode 5. The business was a gluten-free food range. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Colum McLornan and Claire Hunter walked into the Den in 2015 with a gluten-free food range. They were asking for £60,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Colum McLornan and Claire Hunter left the Den without backing.
What Happened After the Show
Rule of Crumb is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Rule of Crumb Still in Business?
Yes. Rule of Crumb appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Vitiliglow, My Smart Remote, Rain Diva, Cocoa Mountain. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08425479
- Registered Name
- HOUSE OF CRUMBS LIMITED
- Incorporated
- 2013-03-01
- Company Type
- ltd
- SIC Codes
- 56290
- Registered Address
- 8 Woodmans Way, Whickham, Newcastle Upon Tyne, NE16 5TR, England
- Accounts
- dormant (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £1
- Period
- 2024-04-01 to 2025-03-31
- Officers
-
BARRETT, Laura Gray
— director
8, Woodmans Way, Whickham, Newcastle Upon Tyne, NE16 5TR, England
-
SOAN, Christopher Ian
— director
8, Woodmans Way, Whickham, Newcastle Upon Tyne, NE16 5TR, England
-
BARRETT, Laura Gray
— director