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What Happened to Colour Me Shave After Dragons’ Den?

Colour Me Shave appeared on Dragons’ Den in 2014, Series 12 Episode 2. The business was a male-grooming gel. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

George and Joan McCrossan walked into the Den in 2014 with a male-grooming gel. They were asking for £65,000 in exchange for 35% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and George and Joan McCrossan left the Den without backing.

What Happened After the Show

Colour Me Shave did not survive long-term. The company was dissolved in 2017, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Colour Me Shave Still Available?

No. Liz Laurie LLP is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Spoon, Lost my Name, Pure Pet Food, The Weird And Wonderful. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
OC376485
Registered Name
LIZ LAURIE LLP
Incorporated
2012-06-28 (ceased 2017-10-10)
Company Type
llp
Registered Address
Walden Woods House Redlands Lane, Ewshot, Farnham, Surrey, GU10 5AS
Accounts
total-exemption-small (period ending 2016-03-31)
Officers
  • MCCROSSAN, Joan Elizabeth — llp-designated-member
    Walden Woods House, Redlands Lane, Ewshot, Farnham, Surrey, GU10 5AS, Uk
  • MCCROSSAN, Neil — llp-designated-member
    Walden Woods House, Redlands Lane, Ewshot, Farnham, Surrey, GU10 5AS, Uk
← Series 12 ← Episode 2