Dragons’ Den TrackerWhat Happened to Spoon After Dragons’ Den?
Spoon appeared on Dragons’ Den in 2014, Series 12 Episode 2. The business was a breakfast cereal. They secured investment from Deborah Meaden and Peter Jones on the show. The business is still active today.
The Pitch
Johnny Shimmin and Annie Morris walked into the Den in 2014 with a breakfast cereal. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Peter Jones offered £50,000 for 30%, and Johnny Shimmin and Annie Morris accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Spoon is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Spoon Still in Business?
Yes. Spoon appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Lost my Name, Pure Pet Food, Colour Me Shave, The Weird And Wonderful. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 09788546
- Registered Name
- SPOON LTD
- Incorporated
- 2015-09-22 (ceased 2018-02-27)
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- 196 High Road, London, N22 8HH, England
- Accounts
- dormant (period ending 2016-09-30)
- Latest Financials
- Period
- 2015-09-22 to 2016-09-30
- Officers
-
LE GRACE, James
— director
22, York Street, Broadstairs, CT10 1PB, England
-
ADAM, Peter Paul
— director (resigned 2017-05-08)
International House, 223 Regent Street, London, W1B 2QD, United Kingdom
-
LE GRACE, James
— director