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What Happened to Lost my Name After Dragons’ Den?

Lost my Name appeared on Dragons’ Den in 2014, Series 12 Episode 2. The business was a personalised children's books. They secured investment from Piers Linney on the show. The business is still active today.

The Pitch

Asi Sharabi and David Cadji-Newby walked into the Den in 2014 with a personalised children's books. They were asking for £100,000 in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Piers Linney offered £100,000 for 5%, and Asi Sharabi and David Cadji-Newby accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Lost my Name is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Lost my Name Still in Business?

Yes. Lost my Name appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Spoon, Pure Pet Food, Colour Me Shave, The Weird And Wonderful. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08305498
Registered Name
LOSTMY.NAME LTD
Incorporated
2012-11-23
Company Type
ltd
SIC Codes
58110
Registered Address
20 Vauxhall Bridge Road, London, SW1V 2SA, United Kingdom
Accounts
full (period ending 2025-05-31)
Officers
  • MARTIN, Sinead Mary — secretary
    20, Vauxhall Bridge Road, London, SW1V 2SA, United Kingdom
  • KELLY, Paul Nicholas — director
    One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, United Kingdom
  • SANSIGRE, Manuel — director
    1745, Broadway, New York, NY 10019, United States
  • SHARABI, Assaf Moshe — director
    17, Nicoll Road, London, NW10 9AX, United Kingdom
  • CC SECRETARIES LIMITED — corporate-secretary (resigned 2025-06-02)
    1st Floor, One Suffolk Way, Sevenoaks, Kent, TN13 1YL, England
  • BLEYER, Thomas — director (resigned 2021-07-22)
    30-36, Pritchards Road, London, E2 9AP, England
  • BRISBOURNE, Nicholas Gwyn — director (resigned 2015-06-23)
    55, Elwood Street, London, N5 1EB, England
  • CADJI-NEWBY, David — director (resigned 2015-06-23)
    54, Courtenay Gardens, Upminster, Essex, RM14 1DD, England
  • DUGGAN, Avid Larizadeh — director (resigned 2018-03-19)
    Google Ventures 146, Clerkenwell Road, London, EC1R 5DG, United Kingdom
  • HEINEMANN, Florian — director (resigned 2021-07-22)
    38-50, Pritchards Road, Unit 11, London, E2 9AP, England
  • HOWELL, Rebecca Jane Harcourt — director (resigned 2025-06-02)
    20, Vauxhall Bridge Road, London, SW1V 2SA, United Kingdom
  • KORNBLAU, Craig — director (resigned 2021-07-22)
    30-36, Pritchards Road, London, E2 9AP, England
  • ORON, Tal Tzvi — director (resigned 2021-07-22)
    38-50, Pritchards Road, Unit 11, London, E2 9AP, England
  • ORON, Tal Tzvi — director (resigned 2015-06-23)
    74a, Broadway Market, London, E8 4QJ, United Kingdom
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