Dragons’ Den TrackerWhat Happened to DDN Ltd After Dragons’ Den?
DDN Ltd appeared on Dragons’ Den in 2008, Series 6 Episode 3. The business was a misfuelling prevention device. They secured investment from Theo Paphitis & Deborah Meaden on the show. The business is still active today.
The Pitch
Michael Cotton walked into the Den in 2008 with a misfuelling prevention device. They were asking for £250,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Theo Paphitis & Deborah Meaden offered £250,000 for 25%, and Michael Cotton accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
DDN Ltd is one of those Den stories that actually lasted. Having appeared on the show in 2008, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is DDN Ltd Still Available?
Yes. Diesel Do Nicely Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Light Emotions, Shoes Galore Ltd, Roadkill Toys, Monkey Trunks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 05894871
- Registered Name
- DIESEL DO NICELY LIMITED
- Incorporated
- 2006-08-02 (ceased 2026-01-20)
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- C/O Stephen A Sims (Cars) Limited, Mcmullen Road, Darlington, Co Durham, DL1 1XT
- Accounts
- dormant (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £736
- Employees
- 0
- Period
- 1.3.24 to 28.2.25
- Officers
-
SIMS, Stephen Andrew
— secretary
Moor House, Sutton Road Wigginton, York, Yorkshire, YO32 2RB
-
COTTON, Michael Andrew
— director
Dormers Braxted Road, Wickham Bishops, Witham, Essex, CM8 3HW
-
JOY, Anthony
— director
38 Highfield, Warwick, Warwickshire, CV35 7TQ
-
SIMS, Stephen Andrew
— director
Moor House, Sutton Road Wigginton, York, Yorkshire, YO32 2RB
-
WELLS, Mark
— secretary (resigned 2007-11-03)
56 Ashwell Road, Oakham, Rutland, LE15 6QQ
-
QA REGISTRARS LIMITED
— corporate-nominee-secretary (resigned 2006-08-02)
The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
-
WELLS, Mark John Deamon
— director (resigned 2010-09-27)
4, Glebe Way, Oakham, Rutland, LE15 6LX
-
QA NOMINEES LIMITED
— corporate-nominee-director (resigned 2006-08-02)
The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
-
SIMS, Stephen Andrew
— secretary