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What Happened to DDN Ltd After Dragons’ Den?

DDN Ltd appeared on Dragons’ Den in 2008, Series 6 Episode 3. The business was a misfuelling prevention device. They secured investment from Theo Paphitis & Deborah Meaden on the show. The business is still active today.

The Pitch

Michael Cotton walked into the Den in 2008 with a misfuelling prevention device. They were asking for £250,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Theo Paphitis & Deborah Meaden offered £250,000 for 25%, and Michael Cotton accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

DDN Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is DDN Ltd Still in Business?

Yes. DDN Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Light Emotions, Shoes Galore Ltd, Roadkill Toys, Monkey Trunks. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06227614
Registered Name
DDN LIMITED
Incorporated
2007-04-26
Company Type
ltd
SIC Codes
37000
Registered Address
3 Church Street, Odiham, Hook, Hampshire, RG29 1LU, England
Accounts
total-exemption-full (period ending 2021-11-30)
Latest Financials
Total Assets Less Liabilities
-3218
Employees
4
Period
1.6.20 to 30.11.21
Officers
  • MUNTANER, Yvonne Mary — secretary
    3, Church Street, Odiham, Hook, Hampshire, RG29 1LU, England
  • MUNTANER, Juan — director
    3, Church Street, Odiham, Hook, Hampshire, RG29 1LU, England
  • MUNTANER, Yvonne Mary — director
    3, Church Street, Odiham, Hook, Hampshire, RG29 1LU, England