Dragons’ Den TrackerWhat Happened to Roadkill Toys After Dragons’ Den?
Roadkill Toys appeared on Dragons’ Den in 2008, Series 6 Episode 3. The business was a soft toys designed on road kill animals. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Adam Arber and Charlie Branson walked into the Den in 2008 with a soft toys designed on road kill animals. They were asking for £50,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Adam Arber and Charlie Branson left the Den without backing.
What Happened After the Show
Roadkill Toys did not survive long-term. The company was dissolved in 2016, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Roadkill Toys Still in Business?
No. Roadkill Toys is no longer in business. Based on available records, the company is dissolved (2016).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Light Emotions, DDN Ltd, Shoes Galore Ltd, Monkey Trunks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11436791
- Registered Name
- ROADKILL LIMITED
- Incorporated
- 2018-06-27
- Company Type
- ltd
- SIC Codes
- 56103
- Registered Address
- 19 Seymour Place, London, W1H 5BG, England
- Accounts
- N/A
- Officers
-
GREGSON-JONES, Matthew Tobias
— director
19, Seymour Place, London, W1H 5BG, England
-
BAAZIZ, Fateh
— director (resigned 2019-01-18)
47d, Ellerslie Road, London, W12 7BN, United Kingdom
-
PATEL, Jamie
— director (resigned 2020-08-01)
19, Seymour Place, London, W1H 5BG, England
-
GREGSON-JONES, Matthew Tobias
— director