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What Happened to Light Emotions After Dragons’ Den?

Light Emotions appeared on Dragons’ Den in 2008, Series 6 Episode 3. The business was a glow in the dark products. They secured investment from Peter Jones on the show. The company was dissolved in 2012.

The Pitch

Ming Yun walked into the Den in 2008 with a glow in the dark products. They were asking for £40,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £40,000 for 30%, and Ming Yun accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Light Emotions did not survive long-term. The company was dissolved in 2012, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Light Emotions Still Available?

No. Oxford Link Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at DDN Ltd, Shoes Galore Ltd, Roadkill Toys, Monkey Trunks. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08023580
Registered Name
OXFORD LINK LTD
Incorporated
2012-04-10 (ceased 2012-11-13)
Company Type
ltd
Registered Address
52 Mark Road, Oxford, OX3 8PA, England
Accounts
null
Officers
  • YUN, Ming — secretary
    52, Mark Road, Oxford, OX3 8PA, United Kingdom
  • YUN, Ming, Dr. — director
    52, Mark Road, Oxford, OX3 8PA, England
  • CHEN, Yi — director (resigned 2012-06-14)
    52, Mark Road, Oxford, OX3 8PA, United Kingdom
← Series 6 ← Episode 3