Dragons’ Den TrackerWhat Happened to Doddle For Dogs After Dragons’ Den?
Doddle For Dogs appeared on Dragons’ Den in 2014, Series 12 Episode 3. The business was a combined dog lead and collar. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.
The Pitch
Sally Pattie walked into the Den in 2014 with a combined dog lead and collar. They were asking for £45,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sally Pattie left the Den without backing.
What Happened After the Show
Doddle For Dogs did not survive long-term. The company was dissolved in 2018, some 4 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Doddle For Dogs Still in Business?
No. Doddle For Dogs is no longer in business. Based on available records, the company is dissolved (2018).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Teabox Company (renamed as Phom Teas), Victor's Drinks, wesold.co.uk, The Wild Peanut. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 15170089
- Registered Name
- COLLAGEN FOR DOGS LTD
- Incorporated
- 2023-09-27
- Company Type
- ltd
- SIC Codes
- 47760
- Registered Address
- Elphicks Barn, Water Lane, Maidstone, Kent, ME15 0SG, England
- Accounts
- total-exemption-full (period ending 2025-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £251234
- Employees
- 1
- Period
- 1 October 2024 to 30 September 2025
- Officers
-
DURRANT, Sarah
— director
Elphicks Barn, Water Lane, Maidstone, Kent, ME15 0SG, England
-
DURRANT, Sarah
— director