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What Happened to Victor's Drinks After Dragons’ Den?

Victor's Drinks appeared on Dragons’ Den in 2014, Series 12 Episode 3. The business was a make your own cider. They secured investment from Duncan Bannatyne on the show. The business is still active today.

The Pitch

Ralph Broadbent and Alex Dixon walked into the Den in 2014 with a make your own cider. They were asking for £40,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne offered £40,000 for 25%, and Ralph Broadbent and Alex Dixon accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Victor's Drinks is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Victor's Drinks Still Available?

Yes. The Greater Good Fresh Brewing Co Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Teabox Company (renamed as Phom Teas), wesold.co.uk, Doddle For Dogs, The Wild Peanut. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07213215
Registered Name
THE GREATER GOOD FRESH BREWING CO LTD
Incorporated
2010-04-06
Company Type
ltd
SIC Codes
11050
Registered Address
Studio 10 Tiger House, Burton Street, London, WC1H 9BY, England
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
-956469
Employees
40
Period
2024-01-01 to 2024-12-31
Officers
  • BROADBENT, Ralph Thierry — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • DENISON, Stephen John — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • DIXON, Alex Paul — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • HASLAM, Simon Mark — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • KIRKLAND, Matthew — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • MORGAN, Zoey — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • STEIN, Ryan — director
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • BIRD, Jemima Chloe — director (resigned 2024-10-17)
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • BISHOP, Hugh Richard — director (resigned 2024-10-17)
    Studio 10, Tiger House, Burton Street, London, WC1H 9BY, England
  • BLOMFIELD, Thomas Benjamin — director (resigned 2022-10-04)
    11a Uplands Business Park, Blackhorse Lane, London, E17 5QN, England
  • GOODALL, Cecelia — director (resigned 2022-01-25)
    Fourth Floor, 10-16 Scrutton Street, London, EC2A 4RU, England
  • KEARY, Adam Tristan — director (resigned 2022-10-31)
    11a Uplands Business Park, Blackhorse Lane, London, E17 5QN, England
  • ROBERTSON, Andrew Gordon James — director (resigned 2022-10-24)
    11a Uplands Business Park, Blackhorse Lane, London, E17 5QN, England
← Series 12 ← Episode 3