Dragons’ Den TrackerWhat Happened to Victor's Drinks After Dragons’ Den?
Victor's Drinks appeared on Dragons’ Den in 2014, Series 12 Episode 3. The business was a make your own cider. They secured investment from Duncan Bannatyne on the show. The business is still active today.
The Pitch
Ralph Broadbent and Alex Dixon walked into the Den in 2014 with a make your own cider. They were asking for £40,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne offered £40,000 for 25%, and Ralph Broadbent and Alex Dixon accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Victor's Drinks is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Victor's Drinks Still in Business?
Yes. Victor's Drinks appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Teabox Company (renamed as Phom Teas), wesold.co.uk, Doddle For Dogs, The Wild Peanut. Each has its own story of what happened after the Den.
