Dragons’ Den TrackerWhat Happened to The Wild Peanut After Dragons’ Den?
The Wild Peanut appeared on Dragons’ Den in 2014, Series 12 Episode 3. The business was a flavoured peanut range. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Akeem Ojuko walked into the Den in 2014 with a flavoured peanut range. They were asking for £50,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Akeem Ojuko left the Den without backing.
What Happened After the Show
The Wild Peanut did not survive long-term. The company was dissolved in 2016, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is The Wild Peanut Still in Business?
No. The Wild Peanut is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Teabox Company (renamed as Phom Teas), Victor's Drinks, wesold.co.uk, Doddle For Dogs. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08712964
- Registered Name
- THE WILD PEANUT LTD
- Incorporated
- 2013-10-01 (ceased 2016-01-19)
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- 145-157 St John Street, London, EC1V 4PW
- Accounts
- null
- Officers
-
OJUKO, Akeem
— director
145-157, St John Street, London, EC1V 4PW, England
-
KING, Marcus Stuart
— director (resigned 2014-12-01)
81, The Fairway, London, N14 4PB, Uk
-
OJUKO, Akeem
— director