Dragons’ Den Tracker

The Pitch

John Jackson walked into the Den in 2010 with a self-rotating washing line. They were asking for £80,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John Jackson left the Den without backing.

What Happened After the Show

Easy Dry Housewares did not survive long-term. The company was dissolved in 2011 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Easy Dry Housewares Still in Business?

No. Easy Dry Housewares is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Vintage Patisserie, Subeo, M-Power Automatic Shaving Brush, Inflatable Flood Barriers. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Disillusioned Bankers Turned "Amazon's Top Ranked Sellers" | Dragons' Den

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“The Most Convincing Presentation Based on Inaccurate Financial Forecasts” | Dragons’ Den

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“It’s Just a Bloody BOX, You’re Winging It!” | Dragons’ Den