Dragons’ Den Tracker

The Pitch

Angela Newman walked into the Den in 2010 with a vintage hosting company that runs parties. They were asking for £100,000 in exchange for 39% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Theo Paphitis offered £100,000 for 39%, and Angela Newman accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Vintage Patisserie is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Vintage Patisserie Still in Business?

Yes. Vintage Patisserie appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Subeo, M-Power Automatic Shaving Brush, Inflatable Flood Barriers, Easy Dry Housewares. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Den 2022 S8 Ep2