Dragons’ Den TrackerWhat Happened to Subeo After Dragons’ Den?
Subeo appeared on Dragons’ Den in 2010, Series 8 Episode 2. The business was a submersive underwater vehicles. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Roberts Leeds and Guy Seymore walked into the Den in 2010 with a submersive underwater vehicles. They were asking for £1,450,000 in exchange for 45% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Roberts Leeds and Guy Seymore left the Den without backing.
What Happened After the Show
Subeo is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Subeo Still in Business?
Yes. Subeo appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Vintage Patisserie, M-Power Automatic Shaving Brush, Inflatable Flood Barriers, Easy Dry Housewares. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 03752630
- Registered Name
- SUBEO LIMITED
- Incorporated
- 1999-04-15
- Company Type
- ltd
- SIC Codes
- 30120
- Registered Address
- Unit 4c Riverside Avenue West, Lawford, Manningtree, Essex, CO11 1UN
- Accounts
- dormant (period ending 2025-05-31)
- Latest Financials
- Period
- 2024-06-01 to 2025-05-31
- Officers
-
LEEDS, Robert Reginald
— secretary
Unit 4c, Riverside Avenue West, Lawford, Manningtree, Essex, CO11 1UN, United Kingdom
-
HARVEY, David Laurence
— director
4, Burywoods, Bakers Lane, Braiswick, Colchester, Essex, CO4 5AW, United Kingdom
-
LEEDS, Robert Reginald
— director
Unit 4c, Riverside Avenue West, Lawford, Manningtree, Essex, CO11 1UN, United Kingdom
-
LEEDS, Robert Reginald
— secretary