Den Tracker logoDragons’ Den Tracker

What Happened to Subeo After Dragons’ Den?

Subeo appeared on Dragons’ Den in 2010, Series 8 Episode 2. The business was a submersive underwater vehicles. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Roberts Leeds and Guy Seymore walked into the Den in 2010 with a submersive underwater vehicles. They were asking for £1,450,000 in exchange for 45% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Roberts Leeds and Guy Seymore left the Den without backing.

What Happened After the Show

Subeo is one of those Den stories that actually lasted. Having appeared on the show in 2010, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Subeo Still Available?

Yes. Subeo (uk) Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Vintage Patisserie, M-Power Automatic Shaving Brush, Inflatable Flood Barriers, Easy Dry Housewares. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04949417
Registered Name
SUBEO (UK) LIMITED
Incorporated
2003-10-31
Company Type
ltd
SIC Codes
74909
Registered Address
42 Wright Lane, Kesgrave, Ipswich, Suffolk, IP5 2FA
Accounts
total-exemption-full (period ending 2025-10-31)
Latest Financials
Total Assets Less Liabilities
-42993
Employees
0
Period
2024-11-01 to 31 October 2025
Officers
  • ARCD ASSOCIATES LIMITED — corporate-secretary
    42, Wright Lane, Kesgrave, Ipswich, Suffolk, IP5 2FA, United Kingdom
  • LEEDS, Robert Reginald — director
    22c, South Street, Manningtree, Colchester, Essex, CO11 1BG, United Kingdom
  • BAILEY, Anthony Joseph — secretary (resigned 2004-04-01)
    42 Wright Lane, Kesgrave, Ipswich, Suffolk, IP5 2FA
  • ALEXANDER & CO SECRETARIES LTD — corporate-secretary (resigned 2004-03-19)
    International House, 6 South Street, Ipswich, Suffolk, IP1 3NU
  • BAILEY, Anthony Joseph — director (resigned 2008-10-31)
    42 Wright Lane, Kesgrave, Ipswich, Suffolk, IP5 2FA
  • BROOK, Margaret — director (resigned 2004-03-19)
    Copsewood House, School Road Risby, Bury St Edmunds, Suffolk, IP28 6RG
  • ALEXANDER & CO NOMINEES LIMITED — corporate-director (resigned 2004-03-19)
    International House, 6 South Street, Ipswich, Suffolk, IP1 3NU
← Series 8 ← Episode 2