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What Happened to Easy reed After Dragons’ Den?

Easy reed appeared on Dragons’ Den in 2013, Series 11 Episode 5. The business was a reed fitting device for instruments. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Alastair Hanson walked into the Den in 2013 with a reed fitting device for instruments. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alastair Hanson left the Den without backing.

What Happened After the Show

Easy reed is one of those Den stories that actually lasted. Having appeared on the show in 2013, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Easy reed Still Available?

Yes. Alastair Hanson Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mountain Trike, Ladder Limb, She-icer / She-range, Inner Me. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06909509
Registered Name
ALASTAIR HANSON LIMITED
Incorporated
2009-05-19
Company Type
ltd
SIC Codes
66290
Registered Address
Hd7 6ab Unit 3, Warehouse Hill Road, Huddersfield, West Yorkshire, HD7 6AB, England
Accounts
micro-entity (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£201246
Employees
5
Period
2024-07-01 to 2025-06-30
Officers
  • HANSON, Alastair David — director
    Pule Hill Farm, Manchester Road, Marsden, Huddersfield, West Yorkshire, HD7 6NJ, United Kingdom
  • HANSON, Jenny Helen — secretary (resigned 2022-05-06)
    Pule Hill Farm, Manchester Road, Marsden, West Yorkshire, HD7 6NJ, England
  • KAHAN, Barbara — director (resigned 2009-05-19)
    788, Finchley Road, London, NW11 7TJ, England
← Series 11 ← Episode 5