Dragons’ Den TrackerWhat Happened to Inner Me After Dragons’ Den?
Inner Me appeared on Dragons’ Den in 2013, Series 11 Episode 5. The business was a supplements brand for women. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.
The Pitch
Nikki Cooper walked into the Den in 2013 with a supplements brand for women. They were asking for £100,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Nikki Cooper left the Den without backing.
What Happened After the Show
Inner Me did not survive long-term. The company was dissolved in 2020, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Inner Me Still in Business?
No. Inner Me is no longer in business. Based on available records, the company is dissolved (2020).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Mountain Trike, Easy reed, Ladder Limb, She-icer / She-range. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16881051
- Registered Name
- INNER ME LTD
- Incorporated
- 2025-11-28
- Company Type
- ltd
- SIC Codes
- 86900
- Registered Address
- Office 1 Brunswick House, Brunswick Way, Liverpool, Merseyside, L3 4BN, England
- Accounts
- N/A
- Officers
-
MALONEY, Matthew Peter
— director
Office 1, Brunswick House, Brunswick Way, Liverpool, Merseyside, L3 4BN, England
-
MALONEY, Matthew Peter
— director