Dragons’ Den TrackerWhat Happened to She-icer / She-range After Dragons’ Den?
She-icer / She-range appeared on Dragons’ Den in 2013, Series 11 Episode 5. The business was a chemical de-icer for female car owners. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.
The Pitch
Wendy Newby walked into the Den in 2013 with a chemical de-icer for female car owners. They were asking for £50,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Wendy Newby left the Den without backing.
What Happened After the Show
She-icer / She-range did not survive long-term. The company was dissolved in 2014 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is She-icer / She-range Still in Business?
No. She-icer / She-range is no longer in business. Based on available records, the company is dissolved (2014).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Mountain Trike, Easy reed, Ladder Limb, Inner Me. Each has its own story of what happened after the Den.
