Dragons’ Den TrackerWhat Happened to Easy Tots After Dragons’ Den?
Easy Tots appeared on Dragons’ Den in 2021, Series 18 Episode 9. The business was a food trays for babies and infants. They secured investment from Sara Davies on the show. The business is still active today.
The Pitch
Helen Davies walked into the Den in 2021 with a food trays for babies and infants. They were asking for £80,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies offered £80,000 for 30%, and Helen Davies accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Easy Tots is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Easy Tots Still in Business?
Yes. Easy Tots appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Puresweet, Home Things, Vitamin Coffee, Top to Tail Salons. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 15091582
- Registered Name
- AGILITY TOTS LIMITED
- Incorporated
- 2023-08-23
- Company Type
- ltd
- SIC Codes
- 88910
- Registered Address
- Agility, London Ebor Business Park, Millfield Lane, Nether Poppleton, York, North Yorkshire, YO26 6QY, United Kingdom
- Accounts
- dormant (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £10
- Period
- 2023-08-23 to 2024-08-31
- Officers
-
COSTELLOE, Victoria Louise
— secretary
Agility, London Ebor Business Park, Millfield Lane, Nether Poppleton, York, North Yorkshire, YO26 6QY, United Kingdom
-
COSTELLOE, Christian Charles Willey
— director
Agility, London Ebor Business Park, Millfield Lane, Nether Poppleton, York, North Yorkshire, YO26 6QY, United Kingdom
-
COSTELLOE, Victoria Louise
— director
Agility, London Ebor Business Park, Millfield Lane, Nether Poppleton, York, North Yorkshire, YO26 6QY, United Kingdom
-
COSTELLOE, Victoria Louise
— secretary