Dragons’ Den TrackerWhat Happened to Easy Tots After Dragons’ Den?
Easy Tots appeared on Dragons’ Den in 2021, Series 18 Episode 9. The business was a food trays for babies and infants. They secured investment from Sara Davies on the show. The current status of the business is not publicly known.
The Pitch
Helen Davies walked into the Den in 2021 with a food trays for babies and infants. They were asking for £80,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies offered £80,000 for 30%, and Helen Davies accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Easy Tots did not survive long-term. The company was dissolved in 2024, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Easy Tots Still Available?
No. Status Products Ltd is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Puresweet, Home Things, Vitamin Coffee, Top to Tail Salons. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 09570749
- Registered Name
- STATUS PRODUCTS LTD
- Incorporated
- 2015-05-01 (ceased 2025-11-19)
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 27 Byrom Street, Manchester, M3 4PF
- Accounts
- unaudited-abridged (period ending 2022-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £303897
- Employees
- 3
- Period
- 2021-04-01 to 2022-03-31
- Officers
-
DAVIES, Helen
— secretary
Easytots Warehouse, Nijman Zeetank Haulage Park, Washway Lane, St. Helens, Merseyside, WA10 6PE, England
-
DAVIES, Helen
— director
Easytots Warehouse, Nijman Zeetank Haulage Park, Washway Lane, St. Helens, Merseyside, WA10 6PE, England
-
DAVIES, Helen
— secretary