Dragons’ Den TrackerWhat Happened to Home Things After Dragons’ Den?
Home Things appeared on Dragons’ Den in 2021, Series 18 Episode 9. The business was a cleaning tablets used to reduce waste of plastic bottles. They secured investment from Peter Jones and Deborah Meaden on the show. The business is still active today.
The Pitch
Tim Keaveney and Matt Aubrey walked into the Den in 2021 with a cleaning tablets used to reduce waste of plastic bottles. They were asking for £50,000 in exchange for 5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £50,000 for 5% [ note 9 ], and Tim Keaveney and Matt Aubrey accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Home Things is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.
Is Home Things Still Available?
Yes. Loopy Products Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Puresweet, Easy Tots, Vitamin Coffee, Top to Tail Salons. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12118074
- Registered Name
- LOOPY PRODUCTS LIMITED
- Incorporated
- 2019-07-23
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 71-75 Shelton Street, London, WC2H 9JQ, England
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £221503
- Employees
- 6
- Period
- 2024-01-01 to 2024-12-31
- Officers
-
AUBREY, Matthew David
— director
71-75, Shelton Street, London, WC2H 9JQ, England
-
KEAVENEY, Timothy Patrick
— director
71-75, Shelton Street, London, WC2H 9JQ, England
-
AUBREY, Matthew David
— director