Dragons’ Den TrackerWhat Happened to Vitamin Coffee After Dragons’ Den?
Vitamin Coffee appeared on Dragons’ Den in 2021, Series 18 Episode 9. The business was a vitamin infused coffee. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.
The Pitch
Leanne Holder and Jacob Leaver walked into the Den in 2021 with a vitamin infused coffee. They were asking for £50,000 in exchange for 33.3% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Leanne Holder and Jacob Leaver left the Den without backing.
What Happened After the Show
Vitamin Coffee did not survive long-term. The company was dissolved in 2018 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Vitamin Coffee Still in Business?
No. Vitamin Coffee is no longer in business. Based on available records, the company is dissolved (2018).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Puresweet, Easy Tots, Home Things, Top to Tail Salons. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16137688
- Registered Name
- VITAMIN COFFEE LTD
- Incorporated
- 2024-12-16
- Company Type
- ltd
- SIC Codes
- 46370
- Registered Address
- 448 Liverpool Street, Salford, M6 5QP, England
- Accounts
- N/A
- Officers
-
DIALLO, Mamadou Hassimiou
— director
448, Liverpool Street, Salford, M6 5QP, England
-
DIALLO, Mamadou Hassimiou
— director