Dragons’ Den TrackerWhat Happened to Vitamin Coffee After Dragons’ Den?
Vitamin Coffee appeared on Dragons’ Den in 2021, Series 18 Episode 9. The business was a vitamin infused coffee. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.
The Pitch
Leanne Holder and Jacob Leaver walked into the Den in 2021 with a vitamin infused coffee. They were asking for £50,000 in exchange for 33.3% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Leanne Holder and Jacob Leaver left the Den without backing.
What Happened After the Show
Vitamin Coffee did not survive long-term. The company was dissolved in 2018 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Vitamin Coffee Still Available?
No. Vitamin Coffee LLP is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Puresweet, Easy Tots, Home Things, Top to Tail Salons. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- OC413177
- Registered Name
- VITAMIN COFFEE LLP
- Incorporated
- 2016-08-10 (ceased 2018-07-24)
- Company Type
- llp
- Registered Address
- Unit 6 Prospect Park, Valley Drive, Rugby, Warwickshire, CV21 1TF, England
- Accounts
- micro-entity (period ending 2017-08-31)
- Officers
-
RAY, Bryn
— llp-designated-member
4 Home Farm Close, Pailton, Rugby, Warwickshire, CV23 0QQ, England
-
RAY, Nathan
— llp-designated-member
20, Beckwith Grove, Thurcroft, Rotherham, S66 9FJ, England
-
RAY, Bryn
— llp-designated-member