Dragons’ Den TrackerWhat Happened to Eggxactly After Dragons’ Den?
Eggxactly appeared on Dragons’ Den in 2006, Series 3 Episode 1. The business was a water-free egg cooker. They secured investment from Richard Farleigh & Peter Jones on the show. The business is still active today.
The Pitch
James Seddon walked into the Den in 2006 with a water-free egg cooker. They were asking for £75,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Richard Farleigh & Peter Jones offered £75,000 for 40%, and James Seddon accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Eggxactly is one of those Den stories that actually lasted. Having appeared on the show in 2006, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Eggxactly Still Available?
Yes. Stainton Consultancy Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at NovaFlo, Stealth Table, Nitty Gritty Ltd, Designer Dogwear. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 05765406
- Registered Name
- STAINTON CONSULTANCY LTD
- Incorporated
- 2006-04-03
- Company Type
- ltd
- SIC Codes
- 27510, 62012
- Registered Address
- Stainton House, 101 Church Street, Staines, Middlesex, TW18 4XS
- Accounts
- total-exemption-full (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £63637
- Employees
- 2
- Period
- 1.2.24 to 31.1.25
- Officers
-
SEDDON, Dorothea
— secretary
Stainton House, 101 Church Street, Staines, Middlesex, TW18 4XS
-
SEDDON, Dorothea
— director
Stainton House, 101 Church Street, Staines, Middlesex, TW18 4XS
-
SEDDON, James
— director
Stainton House, 101 Church Street, Staines, Middlesex, TW18 4XS
-
SEDDON, Dorothea
— secretary