Dragons’ Den Tracker

The Pitch

James Barnham and Ian Sillett walked into the Den in 2006 with a water-overflow protection device. They were asking for £150,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne, Richard Farleigh and Theo Paphitis offered £150,000 for 10%, and James Barnham and Ian Sillett accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

NovaFlo was sold in 2017. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is NovaFlo Still in Business?

NovaFlo was sold in 2017. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eggxactly, Stealth Table, Nitty Gritty Ltd, Designer Dogwear. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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One of the Fiercest Arguments the Den Has Ever Seen | Dragons’ Den

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"One Of My Worst Experiences In The Den" | Dragons' Den

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“Millions of People Know About Your Product and No One Placed an Order!” | Dragons' Den