Dragons’ Den TrackerWhat Happened to Em and Jo Ltd After Dragons’ Den?
Em and Jo Ltd appeared on Dragons’ Den in 2005, Series 1 Episode 1. The business was a womenswear, fashion and accessories. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Joanne Morrison and Emma McPherson walked into the Den in 2005 with a womenswear, fashion and accessories. They were asking for £60,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Joanne Morrison and Emma McPherson left the Den without backing.
What Happened After the Show
There is limited public information available about what happened to Em and Jo Ltd after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.
Is Em and Jo Ltd Still in Business?
There is no clear public information confirming the current trading status of Em and Jo Ltd. It may still be operating, but it has a limited public presence.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Umbrolly, Baby Dream Machine, Art Out There, Incarnation. Each has its own story of what happened after the Den.
