Dragons’ Den TrackerWhat Happened to Family Secret After Dragons’ Den?
Family Secret appeared on Dragons’ Den in 2021, Series 18 Episode 4. The business was a asian snacks and cooking ingredients. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sandeep Mudhar walked into the Den in 2021 with a asian snacks and cooking ingredients. They were asking for £100,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sandeep Mudhar left the Den without backing.
What Happened After the Show
Family Secret is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Family Secret Still in Business?
Yes. Family Secret appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at MuscleBallers Ltd, Coti Vision, Gener8, Puffin Box. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09464530
- Registered Name
- FAMILY SECRET LIMITED
- Incorporated
- 2015-03-02
- Company Type
- ltd
- SIC Codes
- 56290
- Registered Address
- 15 Clydesdale Road, Quinton, Birmngham, West Midlands, B32 1DP, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £3622
- Employees
- 2
- Period
- 2024-04-01 to 31 March 2025
- Officers
-
MUDHAR, Sandeep Singh
— director
15, Clydesdale Road, Quinton, Birmingham, B32 1DP
-
MUDHAR, Sandeep Singh
— director