Dragons’ Den TrackerWhat Happened to Gener8 After Dragons’ Den?
Gener8 appeared on Dragons’ Den in 2021, Series 18 Episode 4. The business was a online vouchers in response to data received by advertisers. They secured investment from Peter Jones and Touker Suleyman on the show. The business is still active today.
The Pitch
Sam Jones walked into the Den in 2021 with a online vouchers in response to data received by advertisers. They were asking for £60,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Touker Suleyman offered £60,000 for 10%, and Sam Jones accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Gener8 is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Gener8 Still in Business?
Yes. Gener8 appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at MuscleBallers Ltd, Coti Vision, Family Secret, Puffin Box. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16211786
- Registered Name
- GENER8 AI LTD
- Incorporated
- 2025-01-27
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, United Kingdom
- Accounts
- N/A
- Officers
-
JALIL, Hassan
— director
3rd Floor, 86-90, Paul Street, London, England, EC2A 4NE, United Kingdom
-
JALIL, Hassan
— director