Dragons’ Den TrackerWhat Happened to MuscleBallers Ltd After Dragons’ Den?
MuscleBallers Ltd appeared on Dragons’ Den in 2021, Series 18 Episode 4. The business was a backballer foam roller device. They secured investment from Sara Davies on the show. The business is still active today.
The Pitch
Noel Marshall walked into the Den in 2021 with a backballer foam roller device. They were asking for £100,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies offered £100,000 for 25% (10% if investment is repaid within 12 months), and Noel Marshall accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
MuscleBallers Ltd is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is MuscleBallers Ltd Still in Business?
Yes. MuscleBallers Ltd appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Coti Vision, Gener8, Family Secret, Puffin Box. Each has its own story of what happened after the Den.
