Dragons’ Den TrackerWhat Happened to Fast-fashion After Dragons’ Den?
Fast-fashion appeared on Dragons’ Den in 2012, Series 10 Episode 2. The business was a female range of lingerie clothing, swimwear. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Nikki Hesford walked into the Den in 2012 with a female range of lingerie clothing, swimwear. They were asking for £50,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Nikki Hesford left the Den without backing.
What Happened After the Show
Fast-fashion did not survive long-term. The company was dissolved in 2015, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Fast-fashion Still Available?
No. Miss Fit (uk) Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Shampooheads, Eat With A Local, Third Door Workhub and Nursery, Pawsonality. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07292840
- Registered Name
- MISS FIT (UK) LIMITED
- Incorporated
- 2010-06-23 (ceased 2012-10-02)
- Company Type
- ltd
- SIC Codes
- 1823
- Registered Address
- Carlyle House, 78 Chorley New Road, Bolton, Lancashire, BL1 4BY, United Kingdom
- Accounts
- null
- Officers
-
HESFORD, Nikki
— director
Carlyle House 78, Chorley New Road, Bolton, Lancs, BL1 4BY
-
KAHAN, Barbara
— director (resigned 2010-06-23)
Winnington House, 2 Woodberry Grove, North Finchley, London, N12 0DR, United Kingdom
-
HESFORD, Nikki
— director