Dragons’ Den TrackerWhat Happened to Fellas Products Ltd After Dragons’ Den?
Fellas Products Ltd appeared on Dragons’ Den in 2012, Series 10 Episode 7. The business was a cleansing wipes for men. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Colin Bruton walked into the Den in 2012 with a cleansing wipes for men. They were asking for £60,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Colin Bruton left the Den without backing.
What Happened After the Show
Fellas Products Ltd did not survive long-term. The company was dissolved in 2015, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Fellas Products Ltd Still Available?
No. Fellas Male Grooming Products Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at iCafe, Zapper, WeQ4U, Blue Green Yellow Dead Live. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08195486
- Registered Name
- FELLAS MALE GROOMING PRODUCTS LIMITED
- Incorporated
- 2012-08-30 (ceased 2015-12-22)
- Company Type
- ltd
- SIC Codes
- 32990
- Registered Address
- Unit 2 Abs Business Park, Northgate Aldridge, Walsall, WS9 8TH
- Accounts
- dormant (period ending 2013-08-31)
- Officers
-
BRUTON, Colin Lee
— director
Unit 2, Abs Business Park, Northgate Aldridge, Walsall, WS9 8TH, United Kingdom
-
BRUTON, Colin Lee
— director