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What Happened to Fire Escapes Ltd After Dragons’ Den?

Fire Escapes Ltd appeared on Dragons’ Den in 2007, Series 4 Episode 3. The business was a drain-pipe fitting with emergency use ladder. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.

The Pitch

Reggie Donnell walked into the Den in 2007 with a drain-pipe fitting with emergency use ladder. They were asking for £200,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Reggie Donnell left the Den without backing.

What Happened After the Show

Fire Escapes Ltd did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Fire Escapes Ltd Still Available?

No. Fire Escapes (europe) Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rotamate, Razzamataz Theatre Schools, Steplock, Phoneybox. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
NI043989
Registered Name
FIRE ESCAPES (EUROPE) LTD
Incorporated
2002-08-27 (ceased 2015-08-21)
Company Type
ltd
SIC Codes
32990
Registered Address
20 Adelaide Street, Belfast, BT2 8GD
Accounts
total-exemption-small (period ending 2013-03-31)
Officers
  • WOODS, Charles Robert — director
    4, Breagh Lane, Portadown, Craigavon, County Armagh, BT63 5LU, Northern Ireland
  • DONNELL, Reggie, Mr. — secretary (resigned 2012-02-22)
    20, Adelaide Street, Belfast, BT2 8GD, Northern Ireland
  • DONNELL, Reggie, Mr. — director (resigned 2012-02-22)
    Trilogy House, 1 Carnbank, Antrim Road, Templepatrick, BT39 0FB
  • GARLAND, Neville William — director (resigned 2014-09-01)
    20, Adelaide Street, Belfast, Antrim, BT2 8GD, N Ireland
  • HARRISON, Malcolm Joseph — director (resigned 2002-10-15)
    21 Acre Lane, Waringstown, Craigavon, BT66 7SG
  • KANE, Dorothy May — director (resigned 2002-10-15)
    111 Knockview Drive, Tandragee, Craigavon, Co Armagh, BT62 2BL
  • WOODS, Charles Robert — director (resigned 2011-05-16)
    20, Adelaide Street, Belfast, BT2 8GD, Northern Ireland
  • WOODS, Charles Robert — director (resigned 2010-04-30)
    4 Breagh Lane, Gilford Road, Portadown, BT63 5LJ
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