Dragons’ Den TrackerWhat Happened to Flavourly After Dragons’ Den?
Flavourly appeared on Dragons’ Den in 2015, Series 12 Episode 11. The business was a food and snack box delivery service. They secured investment from Peter Jones and Piers Linney on the show. The company was sold in 2017.
The Pitch
Ryan O'Rorke walked into the Den in 2015 with a food and snack box delivery service. They were asking for £75,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Piers Linney offered £75,000 for 20%, and Ryan O'Rorke accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Flavourly did not survive long-term. The company was dissolved in 2017, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Flavourly Still in Business?
No. Flavourly is no longer in business. Companies House records show the company is in liquidation.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Seabung, Airwheel, Sorcit Ltd (Colapz), Granny Marmalade. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- liquidation
- Company Number
- SC430601
- Registered Name
- FLAVOURLY LIMITED
- Incorporated
- 2012-08-17
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- C/O Frp Advisory Trading Limited Apex 3, 95 Haymarket Terrace, Edinburgh, EH12 5HD
- Accounts
- total-exemption-full (period ending 2021-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £718424
- Employees
- 34
- Period
- 1 January 2021 to 31 December 2021
- Officers
-
DOBBIE, William
— director
23, Manor Place, Edinburgh, EH3 7DX, United Kingdom
-
LEWCOCK, Conrad Simon James
— director
36, Vine Street, Brighton, East Sussex, BN1 4AG, United Kingdom
-
MORRISON, Ian Archibald
— director
45/A 2, George Street, Edinburgh, EH2 2HT
-
O'RORKE, Ryan
— director
2, Eden Road, Smailholm, Kelso, TD5 7PQ, United Kingdom
-
SHEIKH, Mohammod Assean
— director
C/O Frp Advisory Trading Limited, Apex 3, 95 Haymarket Terrace, Edinburgh, EH12 5HD
-
MBM SECRETARIAL SERVICES LIMITED
— corporate-secretary (resigned 2017-05-01)
5th Floor, 125 Princes Street, Edinburgh, EH2 4AD, United Kingdom
-
BEARD, Stephen Jevan
— director (resigned 2022-05-27)
23, Manor Place, Edinburgh, EH3 7DX, Scotland
-
EBDY, Stuart James
— director (resigned 2013-02-11)
2, Eden Road, Smailholm, Kelso, TD5 7PQ, Scotland
-
HANNAH, Simon
— director (resigned 2023-08-31)
J.W Filshill Ltd, Ainslie Avenue, Hillington Park, Hillington, Glasgow, G52 4HE, United Kingdom
-
LISTER, John Mark
— director (resigned 2016-09-16)
12, Granby Road, Harrogate, HG1 4ST, United Kingdom
-
MOORE, David Neill
— director (resigned 2022-11-21)
7, Belford Avenue, Ravelston, Edinburgh, EH4 3EH, United Kingdom
-
STEWART, Alistair Duncan
— director (resigned 2023-01-09)
23, Manor Place, Edinburgh, EH3 7DX, United Kingdom
-
VEITCH, Andrew Robert
— director (resigned 2013-10-30)
11, Palmerston Road, Edinburgh, EH9 1TL, Scotland
-
DOBBIE, William
— director