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What Happened to Seabung After Dragons’ Den?

Seabung appeared on Dragons’ Den in 2015, Series 12 Episode 11. The business was a boat valve maintenance plug. They secured investment from Deborah Meaden and Kelly Hoppen on the show. The business is still active today.

The Pitch

John and Sam Ford walked into the Den in 2015 with a boat valve maintenance plug. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Kelly Hoppen offered £50,000 for 20%, and John and Sam Ford accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Seabung is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Seabung Still in Business?

Yes. Seabung appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Flavourly, Airwheel, Sorcit Ltd (Colapz), Granny Marmalade. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08521976
Registered Name
SEABUNG LIMITED
Incorporated
2013-05-09
Company Type
ltd
SIC Codes
22290
Registered Address
57 Martins Wood, Chineham, Basingstoke, Hampshire, RG24 8TR
Accounts
dormant (period ending 2025-05-31)
Latest Financials
Total Assets Less Liabilities
£0
Employees
0
Period
1.6.24 to 31.5.25
Officers
  • FORD, John — director
    57, Martins Wood, Chineham, Basingstoke, RG24 8TR, United Kingdom
  • FORD, Sam — director (resigned 2016-06-10)
    Flat 53, Queens Court, Queens Road, Bristol, BS8 1NB, United Kingdom
  • PALLISER, Christopher Neil — director (resigned 2016-05-21)
    30, Beaufort Close, Lee-On-The-Solent, Hampshire, PO13 8FN, England
← Series 12 ← Episode 11