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What Happened to Fresh Feet Shower Mat (Foot Therapy Clinic) After Dragons’ Den?

Fresh Feet Shower Mat (Foot Therapy Clinic) appeared on Dragons’ Den in 2006, Series 3 Episode 4. The business was a foot cleaning shower mat and gel. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Adam Marshall walked into the Den in 2006 with a foot cleaning shower mat and gel. They were asking for £150,000 in exchange for 17% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Adam Marshall left the Den without backing.

What Happened After the Show

Fresh Feet Shower Mat (Foot Therapy Clinic) did not survive long-term. The company was dissolved in 2014, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Fresh Feet Shower Mat (Foot Therapy Clinic) Still Available?

No. Amas Ventures Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MixAlbum, Yogabugs, Platinum Wines, KickGolf (Nydeas). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05771506
Registered Name
AMAS VENTURES LIMITED
Incorporated
2006-04-06 (ceased 2014-11-18)
Company Type
ltd
SIC Codes
56302
Registered Address
Grand Union Bar, 111 Kennington Road, London, SE11 6SF, England
Accounts
small (period ending 2013-03-30)
Officers
  • MARSHALL, Adam — director
    1, Yeomans Mews, Twickenham, Isleworth, TW7 7LZ
  • JONES, Ceri — secretary (resigned 2007-11-05)
    147 Kentish Town Road, Camden, London, NW1 8PB
  • SAWORD, Adam Edward James — secretary (resigned 2013-06-06)
    75 Park Crescent, Twickenham, Middlesex, TW2 6NS
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2006-04-06)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • SAWORD, Adam Edward James — director (resigned 2013-06-06)
    75 Park Crescent, Twickenham, Middlesex, TW2 6NS
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2006-04-06)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
← Series 3 ← Episode 4