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What Happened to Fresh Feet Shower Mat (Foot Therapy Clinic) After Dragons’ Den?

Fresh Feet Shower Mat (Foot Therapy Clinic) appeared on Dragons’ Den in 2006, Series 3 Episode 4. The business was a foot cleaning shower mat and gel. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Adam Marshall walked into the Den in 2006 with a foot cleaning shower mat and gel. They were asking for £150,000 in exchange for 17% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Adam Marshall left the Den without backing.

What Happened After the Show

Fresh Feet Shower Mat (Foot Therapy Clinic) did not survive long-term. The company was dissolved in 2014, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Fresh Feet Shower Mat (Foot Therapy Clinic) Still in Business?

No. Fresh Feet Shower Mat (Foot Therapy Clinic) is no longer in business. Based on available records, the company is dissolved (2014).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MixAlbum, Yogabugs, Platinum Wines, KickGolf (Nydeas). Each has its own story of what happened after the Den.

Watch the Pitch