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What Happened to Platinum Wines After Dragons’ Den?

Platinum Wines appeared on Dragons’ Den in 2006, Series 3 Episode 4. The business was a device refreshing corked wines. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.

The Pitch

Dr Peter Myers walked into the Den in 2006 with a device refreshing corked wines. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Dr Peter Myers left the Den without backing.

What Happened After the Show

Platinum Wines did not survive long-term. The company was dissolved in 2008, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Platinum Wines Still in Business?

No. Platinum Wines is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MixAlbum, Yogabugs, Fresh Feet Shower Mat (Foot Therapy Clinic), KickGolf (Nydeas). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07749328
Registered Name
PLATINUM WINES LIMITED
Incorporated
2011-08-23 (ceased 2015-02-11)
Company Type
ltd
SIC Codes
46342
Registered Address
257 Hagley Road, Birmingham, West Midlands, B16 9NA
Accounts
null
Officers
  • KUMARI, Rajneeta — director
    257, Hagley Road, Birmingham, West Midlands, B16 9NA
  • BIRRING, Jagpal Singh — secretary (resigned 2012-07-18)
    47, Craythorne Avenue, Birmingham, B20 1LP, United Kingdom
  • BIRRING, Jagpal Singh — director (resigned 2012-07-18)
    47, Craythorne Avenue, Birmingham, B20 1LP, United Kingdom