Dragons’ Den TrackerWhat Happened to Yogabugs After Dragons’ Den?
Yogabugs appeared on Dragons’ Den in 2006, Series 3 Episode 4. The business was a children's yoga and mindfulness activity. They secured investment from Peter Jones, Richard Farleigh and Theo Pathitis on the show. The company was dissolved in 2017.
The Pitch
Fenella Lindsell and Lara Goodbody walked into the Den in 2006 with a children's yoga and mindfulness activity. They were asking for £250,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones, Richard Farleigh and Theo Pathitis offered £250,000 for 30%, and Fenella Lindsell and Lara Goodbody accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Yogabugs did not survive long-term. The company was dissolved in 2017, some 11 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Yogabugs Still Available?
No. Yogabugs (uk) Limited is no longer in business. Based on available records, the company is dissolved (2017).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at MixAlbum, Fresh Feet Shower Mat (Foot Therapy Clinic), Platinum Wines, KickGolf (Nydeas). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09062417
- Registered Name
- YOGABUGS (UK) LIMITED
- Incorporated
- 2014-05-29
- Company Type
- ltd
- SIC Codes
- 85510
- Registered Address
- The Beren, Blisworth Hill Business Park, Stoke Road, Blisworth, Northamptonshire, NN7 3DB, England
- Accounts
- total-exemption-full (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £325567
- Employees
- 4
- Period
- 1 September 2023 to 31 August 2024
- Officers
-
GOODE, Mark
— director
Six Oaks, Stonehouse Lane, Hopwood, Birmingham, West Midlands, B48 7BA, England
-
THE BUGS GROUP OF COMPANIES LIMITED
— corporate-director (resigned 2017-03-27)
Centre Court, 1301,Stratford Road, Hall Green, Birmingham, B28 9HH, England
-
GOODE, Mark
— director