Dragons’ Den TrackerWhat Happened to GloRide After Dragons’ Den?
GloRide appeared on Dragons’ Den in 2019, Series 17 Episode 3. The business was a overall fitting light for bicycles. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Darren Morris walked into the Den in 2019 with a overall fitting light for bicycles. They were asking for £100,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Darren Morris left the Den without backing.
What Happened After the Show
GloRide is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is GloRide Still in Business?
Yes. GloRide appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Hannasillitoe skin care products, Mak Tok, Stroodles - Pasta Straws, The Interior Design Toolkit. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 12044831
- Registered Name
- GLORIDE LIMITED
- Incorporated
- 2019-06-11 (ceased 2025-10-07)
- Company Type
- ltd
- SIC Codes
- 47640
- Registered Address
- 35 Miles Close, Pill, Bristol, BS20 0LH, United Kingdom
- Accounts
- dormant (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £10
- Period
- 1 September 2023 to 31 August 2024
- Officers
-
MORRIS, Darren
— director
35, Miles Close, Pill, Bristol, BS20 0LH, United Kingdom
-
MORRIS, Darren
— director