Dragons’ Den TrackerWhat Happened to Stroodles - Pasta Straws After Dragons’ Den?
Stroodles - Pasta Straws appeared on Dragons’ Den in 2019, Series 17 Episode 3. The business was a edible pasta straws. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Maxim Gelmann walked into the Den in 2019 with a edible pasta straws. They were asking for £40,000 in exchange for 5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Maxim Gelmann left the Den without backing.
What Happened After the Show
Stroodles - Pasta Straws is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Stroodles - Pasta Straws Still in Business?
Yes. Stroodles - Pasta Straws appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Hannasillitoe skin care products, Mak Tok, The Interior Design Toolkit, GloRide. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11579816
- Registered Name
- STROODLES LTD
- Incorporated
- 2018-09-20
- Company Type
- ltd
- SIC Codes
- 47110, 47910
- Registered Address
- 85 Great Portland Street, First Floor, London, W1W 7LT, England
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £304837
- Employees
- 2
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
GELMANN, Maxim
— secretary
85, Great Portland Street, First Floor, London, W1W 7LT, England
-
GELMANN, Maxim
— director
85, Great Portland Street, First Floor, London, W1W 7LT, England
-
GELMANN, Maxim
— secretary