Dragons’ Den TrackerWhat Happened to Graceful Graves After Dragons’ Den?
Graceful Graves appeared on Dragons’ Den in 2025, Series 22 Episode 12. The business was a grave and cemetery maintenance service. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Jay McGregor walked into the Den in 2025 with a grave and cemetery maintenance service. They were asking for £70,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jay McGregor left the Den without backing.
What Happened After the Show
Graceful Graves is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Graceful Graves Still in Business?
Yes. Graceful Graves appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Yuv Beauty, L’hood, Imp and Maker. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12685158
- Registered Name
- GRACEFUL GRAVES LTD
- Incorporated
- 2020-06-20
- Company Type
- ltd
- SIC Codes
- 81222, 81229, 81299, 96030
- Registered Address
- 167 To 169 Great Portland Street, London, W1W 5PF, England
- Accounts
- micro-entity (period ending 2025-06-30)
- Latest Financials
- Employees
- 0
- Period
- 2024-07-01 to 2025-06-30
- Officers
-
MCGREGOR, Jaynika Sarvella
— director
167 To 169, Great Portland Street, London, W1W 5PF, England
-
MCGREGOR, Jaynika
— secretary (resigned 2021-03-25)
Ground Floor, 2 Woodberry Grove, London, N12 0DR, England
-
MCGREGOR, Jaynika Sarvella
— director