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What Happened to L’hood After Dragons’ Den?

L’hood appeared on Dragons’ Den in 2025, Series 22 Episode 12. The business was a bio-degradable head-wear. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Carolyn Asome and Phil Moore walked into the Den in 2025 with a bio-degradable head-wear. They were asking for £150,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Carolyn Asome and Phil Moore left the Den without backing.

What Happened After the Show

L’hood is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.

Is L’hood Still Available?

Yes. Ciana Products Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Yuv Beauty, Imp and Maker, Graceful Graves. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12403458
Registered Name
CIANA PRODUCTS LTD
Incorporated
2020-01-14
Company Type
ltd
SIC Codes
46420, 47710, 47910, 96020
Registered Address
The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
Accounts
total-exemption-full (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
-20784
Employees
0
Period
2024-02-01 to 2025-01-31
Officers
  • ASOME, Carolyn Jane — director
    The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
  • MOORE, Philip John — director
    The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
  • TAYLOR, Elliot James Philip — director
    100a Pitshanger Lane, Ealing, Middlesex, W5 1QX, England
  • AUBREY, Jill — secretary (resigned 2023-06-12)
    The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
  • DAY, Ann Elizabeth — director (resigned 2026-01-22)
    The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
  • SZETO, David — director (resigned 2026-03-31)
    The Carriage House, Mill Street, Maidstone, Kent, ME15 6YE, United Kingdom
  • TAYLOR, Sally Jane — director (resigned 2023-06-12)
    11 Newtown Road, New Denham, Uxbridge, Buckinghamshire, UB9 4BE, England
← Series 22 ← Episode 12