Dragons’ Den TrackerWhat Happened to Yuv Beauty After Dragons’ Den?
Yuv Beauty appeared on Dragons’ Den in 2025, Series 22 Episode 12. The business was a range of hair-dyes. They secured investment from Steven Bartlett and Sara Davies on the show. The business is still active today.
The Pitch
Francisco Gimenez walked into the Den in 2025 with a range of hair-dyes. They were asking for £250,000 (received £500,000. The largest sum of money received and highest valuation to date on the show.) in exchange for 2% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett and Sara Davies offered £250,000 (received £500,000. The largest sum of money received and highest valuation to date on the show.) for 2%, and Francisco Gimenez accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Yuv Beauty is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Yuv Beauty Still in Business?
Yes. Yuv Beauty appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at L’hood, Imp and Maker, Graceful Graves. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13687265
- Registered Name
- YUV BEAUTY UK LIMITED
- Incorporated
- 2021-10-19
- Company Type
- ltd
- SIC Codes
- 72190, 77390
- Registered Address
- 101 New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £1282238
- Employees
- 17
- Period
- 2024-01-01 to 2024-12-31
- Officers
-
GIMENEZ, Francisco Jose
— director
101, New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom
-
GIMENEZ, Francisco Jose
— director