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What Happened to HungryHouse After Dragons’ Den?

HungryHouse appeared on Dragons’ Den in 2007, Series 5 Episode 5. The business was an online takeaway ordering service. They secured investment from James Caan & Duncan Bannatyne on the show. The company was eventually sold.

The Pitch

Shane Lake and Tony Charles walked into the Den in 2007 with an online takeaway ordering service. They were asking for £100,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. James Caan & Duncan Bannatyne offered £100,000 for 50%, and Shane Lake and Tony Charles accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

HungryHouse did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is HungryHouse Still in Business?

No. HungryHouse is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Water Buoy, Virtual Puppet, Twin Peaked Hats, Goalband. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04837025
Registered Name
HUNGRYHOUSE.COM LTD
Incorporated
2003-07-18 (ceased 2020-03-10)
Company Type
ltd
SIC Codes
63120
Registered Address
Fleet Place House, 2 Fleet Place, London, EC4M 7RF, United Kingdom
Accounts
full (period ending 2017-12-31)
Officers
  • CORFIELD, Graham John — director
    Fleet Place House, 2 Fleet Place, London, EC4M 7RF, United Kingdom
  • HARRISON, Paul Scott — director
    Fleet Place House, 2 Fleet Place, London, EC4M 7RF, United Kingdom
  • CHARLES, Anthony William — secretary (resigned 2013-10-09)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA, England
  • CHARLES, Anthony — secretary (resigned 2004-09-17)
    19 Crowthorne Close, London, SW18 5RX
  • LAKE, Shane Kenneth — secretary (resigned 2015-04-28)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA, England
  • CHARLES, Anthony William — director (resigned 2013-10-09)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA, England
  • FLETCHER, Scott — director (resigned 2016-02-05)
    Mohrenstrasse, 60, Berlin, 10117, Germany
  • LAKE, Shane Kenneth — director (resigned 2015-04-28)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA, England
  • MRONGOVIUS, Alice Lisa — director (resigned 2018-02-26)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA
  • OESTBERG, Niklas — director (resigned 2018-01-31)
    Chester House, Fulham Green, 81-83 Fulham High Street, London, SW6 3JA, England
← Series 5 ← Episode 5