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What Happened to Virtual Puppet After Dragons’ Den?

Virtual Puppet appeared on Dragons’ Den in 2007, Series 5 Episode 5. The business was a virtual character human controlled via interactive systems. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2019.

The Pitch

David Field and Ali Kord walked into the Den in 2007 with a virtual character human controlled via interactive systems. They were asking for £200,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Field and Ali Kord left the Den without backing.

What Happened After the Show

Virtual Puppet did not survive long-term. The company was dissolved in 2019, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Virtual Puppet Still Available?

No. Synertial Labs Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Water Buoy, HungryHouse, Twin Peaked Hats, Goalband. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06278368
Registered Name
SYNERTIAL LABS LTD
Incorporated
2007-06-13 (ceased 2025-12-09)
Company Type
ltd
SIC Codes
59140, 82990
Registered Address
Frp Advisory Llp Jupiter House Warley Hill Business Park, The Drive, Brentwood, Essex, CM13 3BE
Accounts
total-exemption-full (period ending 2017-03-31)
Latest Financials
Total Assets Less Liabilities
£3243330
Period
1 April 2016 to 31 March 2017
Officers
  • RICHARDS, D'Arcy James — secretary
    2 High Close, East Dean, Eastbourne, East Sussex, BN20 0JX
  • KORD, Ali — director
    57, Grange Road, Lewes, BN7 1TU, England
  • KORDESTANI, Harrison, Joint Managing Director — director
    7924 Fountain Avenue, Los Angeles, California 90046, United States
  • BISHOP, Mark Alan, Mr. — director (resigned 2016-07-08)
    4770, Von Karman, Newport Beach, California 92660, Usa
  • RICHARDS, D'Arcy James — director (resigned 2016-05-18)
    2 High Close, East Dean, Eastbourne, East Sussex, BN20 0JX
  • THOMAS, Martin — director (resigned 2016-08-02)
    15, Appold Street, London, EC2A 2HB, Uk
← Series 5 ← Episode 5